Tuesday, December 9, 2008

Electronic Billboards

In Pocatello, the hot new advertising product seems to be color electronic billboards. There's a few around town, in varying sizes and quality, one of the nicest being by the new Costco, and typically advertising a realty company featuring a lady with a lion-like mane of hair, the local college football team- the Bengals, and the Lingerie shop in town. (Lions, Tigers & Bare - Oh My!) Most of these are kind of decent, with cheesy animations and generic billboard ads.

However, on the drive home after working in Idaho Falls this evening, there were 2 new electronic billboards running, and if I hadn't been in a hurry, I would have found a big rock to throw. All of the boards in town are in fairly populated areas, plenty of ambient lights around, but these new ones are in the middle of nowhere in fields along the sides of the interstate. For these billboards to function in the daylight, they have a fairly high light output, and at night, while in a populated area, they still look decent. However, on the side of the road, with no other lights around these new ones are like a half dozen semis bearing down on you, high beams on, somehow coordinating them to form a dancing animated Santa Claus that proceeds to tap dance into your retinas, permanently scarring them. They really need to install some sort of Day/Night modes on these where they drop the light output at night. I watched 6 cars swerve madly as the picture on the billboard changed and their eyes were unable to deal with the spotlight beam. They flashed a number to call to advertise with them, but my eyes were watering too badly to read it.

Sometimes I despise technology.

This concludes my rant. Off to swaddle my eyeballs in bandages.

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